ECHAR UN RATO, social awareness campaign.
Concept, Valencia.
Loneliness and social isolation in older adults cause serious public health risks, increasing for example the risk of cognitive impairment and cardiovascular diseases, as well as the risk of dementia. Raising awareness in the isolation of the elderly and mental health has become one of the priorities of government action in Spain.
This video is a concept that was pitched as a possible governmental campaign on social channels and television to raise public awareness on the issue. It was produced and filmed in Valencia, and I have edited and colour graded this video.
